I create impeccably presented, outside-the-box solutions.

Hi I'm Emma
I'm a UX designer who prides myself in my ability to strike a balance between abstract creativity and logical problem solving.

My friends describe me as funny, thoughtful and detail orientated. When I asked them what (if anything!) makes me a good friend, they said that my main strength is my ability to see others' point of view.
About Me

With over 10 years experience working in the financial services industry, I bring a unique mix of experience in actuarial and creative fields to my UX design work.

I'm a very logical person and a natural problem solver. I always begin my design process by first understanding the problem and the full customer journey, before iterating on the visuals. I'm passionate about connecting with and relating to others which comes across in my empathic design approach.  

My attention to the problem solving aspect of a design brief paired with a firm understanding of the user is what makes me stand out as a skilled UX designer, rather than strictly a visual designer.

I'm very enthusiastic about inclusivity and accessible design, largely due to my lived experience as an autistic person.

As well as acknowledging accessibility requirements for minorities, I'm also always very keen to identify and champion unique strengths that neurodivergent minds can bring to the table. For example, I attribute my outside-of-the-box thinking, pattern spotting abilities and strong attention to detail to my autistic way of thinking.

Selected Projects

Take a look at some of my recent work in response to design briefs set by household
names Airbnb and Sky.

Let's work together

Send me a message using the form, or if you prefer to send an email, you can reach me at emmajcreate@outlook.com

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